A Better Way To Do Market Research: VR & Eye Tracking
In 2019, Kelloggs launched their Pop Tart Bites and needed market data for their retail promotion strategy.
Read this case study to find out how we used VR eye tracking and analytics to uncover insights that were missed before to increase total brand sales by 18% during testing.
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Get this Case Study to learn:
- 5 ways to get started with using VR for merchandising
- How you can transform the Market Research process
- How to use eye tracking to understand customer shopping behavior